Bringing Colors into Life

Color Wheel

 

The color wheel is an amazing tool that is made up of over 16 million varying colors – from black and white, to the deepest and brightest reds and blues. All designers should access this complete spectrum of colors, which they should use to create an infinite permutations of unique color palettes. Cool colors –usually  greens, blues, pinks and purples – can be found on the left. Colors such as blue will help your designs look more calming and trustworthy; on the other hand, cool greens are an awesome choice for health-related or outdoor inspired designs. You can achieve this by using the brightness slider. The brightness slider is a tool which allows designers to find lighter and darker versions of the same color that they are looking for. If you move it to the left, the color lightness should increase; on the other hand, moving the slider to the right will make it decrease. If you want to choose brighter colors, the most saturated colors should be found usually on the outside of the color wheel. These colors vary from grapefruit pinks, to bahama blues and dewy greens. Bright colors go well with white, which makes them pop to create an eye catching effect.

Comfort women barracks

 

However, all this talk about how to infuse color into photos for editing brings us to question how we have neglected to bring back color to the comfort women from the war. As the plea for justice is drowned out by modern day man’s concerns, the black and white photographs that were used to capture these people’s lives have cascaded over into their realities. Today, until justice is returned to these women, their realities will remain in grayscale tones, forever waiting for the color to return back into their lives.

Images by: sessions.edu; japanfocus

 

 

 

How to choose the right font for Photos

Choosing the right font

The first rule of pairing fonts is to use contrast wherever possible. When choosing different fonts, consider the style, size, weight and color. Design blogger Phillydesigner explains some of the different combinations of fonts that work well together; as a start, try matching heavy fonts with light fonts or cursive fonts with more modern fonts.

There are two types of fonts: serif fonts and sans-serif fonts. Serifs are the small lines that extend from the edges of letters. Popular serif fonts include Times New Roman and Georgia. Popular sans-serif fonts include Helvetica and Verdana.

Contrasting a serif font with a sans-serif font can work well when creating designs. Smashing Magazine suggests using a sans-serif font for your heading and serif font for your body text.  Serif fonts can be easier to read in print while sans-serif fonts tend to work best on the Web. Here’s a great infographic outlining some of the differences between serif and sans-serif fonts from the folks at Web Designer Depot.

When picking colors for your fonts, make sure you’re choosing colors that contrast with your background, so that you text is clear and easy-to-read. As we outlined in our post on the top 5 tips for graphic design, a good rule of thumb is to select a light color for your font when your background is dark, and a dark color when your background is light.

In most cases, you should limit your font palette to a maximum of three fonts. Pick a font for your headings, subtitle and body or text. Douglas Bonneville has listed 19 combinations that work well with common fonts on his blog.

image by: typophille

Adding text to your images

Text on Image

 

Texts with images are proving to be very effective material when it comes to social media postings. 5 techniques to adding text to your images. First is to use the copy space (the empty spaces in your photos), which will allow you to display text clearly for maximum reading efficiency while of course still making use of the main features of the images. For instance, notice the lines in your pictures to see whether or not you can use them as baselines for the lines of text. Another point you may want to consider when creating text alongside your image is by using a transparent background in order to increase the legibility of your text. This is especially true and is a great option to use if your image is especially detailed or busy. When you are using transparent backgrounds, make sure to use that you are using darker text. You just have to try choosing the darkest color from your background image as an alternative to choosing black for your text which might come off as a little bit strong. Another technique photo editors can try is to make use of shapes which work especially well as creative text holders. When you’re using shapes, choose the darkest color from your background image for your shape and then increase the transparency. After this, what you should do is to apply light colored text on the dark shape. This will make the text pop out clearer for people to read. One fancy technique is to layer two images of different transparencies to create textured backgrounds (one is more transparent than the other) and pairing this with a sans serif font. Finally you can try giving your text some form and personality by arranging it alongside the lines in your background image.

Image by: sociallinkmedia

How to enhance your photos with filters

Filters

 

You should only use filters if you have a clear vision of how you want to alter the mood or feel of your images, not because it just looks prettier that way. Choosing the best filter ultimately depends on the content that you have so you want to make sure you have a clear idea about the emotions you want to project. Make sure that when you apply filters, especially when you’re making you’re own, copy and paste the code so you can have a consistent look, which is a great hack for brand images. You have to try the filter out on a range of different images so you can make sure that your filter applies well to different styles as some images will be more over-exposed than others and will therefore respond to the application of contrast, brightness, or saturation differently. Another thing you can do to enhance your photo is to apply a vignette. When people’s eyes have a guiding focal point within an image, the image becomes visually appealing, and this is exactly what a vignette does in enhancing this process. However, a fair warning should be in order, you musn’t overexaggerate your use of the vignette because it can look quite fake and plastic. It’s a usually a nice effect to apply to black and white images because dark gradients work well on monochrome pictures. That said, you may want to just revert your image to the original state before any filters were applied. Always make sure that you’re not getting carried away because images can become over-exposed, overssaturated and generally just look very unnatural easily.

 

image by: pcadvisor